Blog Posts
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This Months Article- How to get Fantastic Results from Advertising I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email or other form of communication aimed at eliciting a sale. There are ten critical elements…
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This Month’s Article – Why Killer Service is a Bottom Line Changer. There is only one Boss- the Customer. And he can fire everyone else in the company, from the chairman down – simply by spending his money somewhere else. Remember – Your employer does not pay your wages…your customers do! And the customer doesn’t…
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Newsletter…TEAMWORK Research has shown that companies perform better when constructed of team units consisting of up to 10 people. Highly effective teams can achieve extraordinary results for reasons not unlike ‘Best Ball Golf’. While 4 scratch golfers may all consistently shoot 72-74, playing Best Ball they will score in the low 60’s consistently. Companies with…
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This Month’s Article- “Communicating is the Key to Wealth” Research has consistently shown that behavioural characteristics can be grouped together into four different styles. People with similar styles tend to exhibit specific types of behaviour common to that style. A person’s behaviour is a necessary and integral part of who they are, how they perform,…
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Newsletter The Future of Retailing This Month’s Article – The Future of Retailing Retailing in the next 10 years will change dramatically due to: Influence of new media Retail growth slow or stagnant Retail has limited catchment area Media fragmentation makes traditional “local” advertising expensive Online sales growing at 19% year on year Online – …