Every Business Can Benefit from Social Media The business evolution (or is it the revolution?) is occurring very rapidly and the business, marketing and advertising industry is struggling to keep up.   For example, there is a disconnect between the excellent results being produced by the literally hundreds of effective social networking sites — the better-known […]

At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, […]

Corporate Lesson 1 A man is getting into the shower just as his wife is finishing up her shower when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next door neighbor. Before she says a word, Bob says, “I’ll give […]

Fourteen elements are critical to a successful business: Vision and a customer-centric Corporate Culture; strong, passionate Leadership and Management; efficient Manufacture and Distribution; high Productivity; Differentiation from competitors; efficient Pricing; developing a market Niche; excellent Communication to your team and customers; performance Metrics, and continual Innovation. Oh, and yes, you need to offer a reasonable […]

One of the best things you can do to really kick butt with AdWords is to understand that managing your PPC campaign is a step by step process with each step designed to accomplish a specific objective, and with all steps linked, leading your prospect from the start (where they search for the key terms […]