Bob Pritchard BSc., BBA.,CSP., AISMM
CEO – Marketforce One Business Strategies Limited
Bob Pritchard spent spent 30 years advising Fortune 500 companies on five continents on how to address a wide range of business issues including Structure, improving efficiencies, developing Business strategies and implementation, creating marketing and advertising strategies, mergers, strategic relationships, IP protection and preparing and negotiating agreements, fund raising and more.
Start-ups and early stage companies…
For the past 10 years, Bob has focused on sharing his extraordinary experience working with companies in virtually every industry with start-ups and early stage companies. Bob has developed a team of leading experts he has worked with over the years to address every issue that companies may face. Many international entrepreneurs need to come into the US investment, incubator, accelerator market or develop sales and distribution internationally.
Why Start-ups and early stage companies fail…
Over 95% of start-ups and early stage companies who receive some level of funding fail, not because they don’t have great products or services, but research shows the reason is lack of business expertise and experience of the entrepreneurs. It is extremely difficult to raise funds and develop your product while mastering all of the elements of running a business. An extraordinary 97.3% of start-ups fail at funding. Source; (Securities and Exchange Commission). Our business advisory company, Marketforce One Business Strategies Limited is acknowledged as among the very best in the world, preparing companies to meet the huge challenges presented by managing a new business, the acceleration of technological, consumer and employee change.
A Successful history…
Specializing in SME’s and early stage businesses the Marketforce One team has taken start-ups to highly successful IPO’s, small businesses into global joint ventures, concepts to international reality, even a $115 million increase in sales in 3 months for a Frito Lay subsidiary.
From providing advice on a specific business area or giving your company a full check up from the front door to back door, the MFOBS team are commercial, logical and pragmatic. They get result for clients.
Bob sits on the Boards of several publicly listed and private companies as well as having been the CEO of two publicly listed companies. He has extensive knowledge of business, marketing, regulatory, financial, strategy, franchising and personnel issues.
With clients in the North, Central and South America, Europe and Australasia, the Pritchard team specializes in:
Determination of the most appropriate business model…
The success or failure of a business can depend on the determination of the correct business model. Most industries offer several potential business models and selection of the correct option for your company can be crucial to your success.
IP protection…
You must protect your IP through patents, trademarks, copyright or trade secret, depending on what is the most appropriate for your product or service, holding your IP in an arm’s length entity from your trading company to maximize protection.
Business strategies…
Bob has identified 18 separate elements essential to creating a successful business strategy. Failure to correctly and thoroughly analyze and apply any one of those elements can cause a business to fail. This strategy is essential to determine what funds and resources are really needed to execute the strategy.
Business plan to implement the strategy…
The step by step, chronological plan to implement the business strategy is determined. This must include every aspect of the company’s operation and address issues including management, competitors, regulatory factors and exit strategy.
Marketing strategies…
Once the business strategy is in place, the marketing strategy can be created. This will include the name, image, logos, customer purchasing benefit, risk reversal, added value, customer service policies and neuro linguistic considerations, among others. The product or service must be differentiated clearly from competitors and the hot button sales drivers determined. This may include strategic partnerships, distribution relationships or other.
Marketing plan to implement the strategy…
The plan to implement the strategy is created. The marketing mix is determined combining traditional media and digital media, PR, hospitality, promotions, social networks, web strategy etc, with a matrix to measure the ROI of all marketing and advertising initiatives.
Investment Proposals…
Only 5% of entrepreneurs seeking funding obtain the investment they require. This is primarily due to a lack of preparation and inadequate presentation skills and materials.
Attracting the appropriate Board and Management…
It is extremely difficult to manage a business successfully. More businesses fail due to lack of the correct skills at board and management level than because of lack of funds or economic conditions. It is essential that a correct balance of skills is in place in Board and Management. Bob Pritchard has exceptional contacts at a high level that can assist your business succeed.
Effective business and tax structures…
It is critical to have a business structure that ensures effective and efficient operation within acceptable cost parameters for your industry. It is also important to minimize tax liabilities through effective planning. This is particularly true for companies which operate across different jurisdictions.
International expansion…
When considering expansion, a number of factors and options need to be considered and analyzed. Expansion takes a lot of careful planning. It is very easy to fail.
Joint ventures, licensing or distribution partners…
There are several options available when expanding your business, all with different cost, legal and responsibility ramifications. Making the right choice takes expert consideration.
Funding…
Companies usually underestimate the level of funding required to drive their business and often fail to consider other options that are less expensive in terms of funds and equity. Investors require specific information and some 90% of companies don’t receive funding because their documentation is inappropriate and they don’t have the right management and Board.
We may produce your idea for you…
Many great technology and app ideas don’t come to market simply because it’s hard to raise capital for a startup! Instead of trying to raise money to pay designers and developers, pitch your idea to us. If we like it, we’ll design, develop, launch and commercialize it in exchange for equity.
We are looking for inventions, mobile and web applications that solve problems. This could be a niche business solution, an eCommerce site, or just a site that has awesome custom content and requires subscriptions. No matter whether it is very simple or incredibly complex. If it’s a great idea, we can build it for you.
We devote our skills and resources into your early stage idea. We will do everything from helping you come up with a name, excellent branding, UI/UX design, content strategy, development of your website or application, IP protection, explainer videos, and marketing strategy. We will also use our extensive contacts and experience to commercialize your idea.
Exit strategy…
At some point most shareholders in a business want to cash out part or all of their equity. This is usually achieved by a trade sale or IPO. Creating the environment that maximizes your return requires a specialist skill set and excellent contacts.
Summary
When you engage the Pritchard team, your project will be evaluated by global experts with experience in your field. Only after a thorough analysis will our team begin to develop the strategies for your business. We ensure that no stone is left unturned, and the concepts we create are exceptional.
If we don’t believe we can make your business extremely successful, we will NOT take on your project.
If you are SERIOUS about being successful, contact Bob Pritchard now.