2011 Blog

With the passing of Steve Jobs, here are some quotes on leadership we can all reflect on. “Innovation distinguishes between a leader and a follower.” – Steve Jobs “The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the […]

Bobpritchard the business leaders advisor   August began frenetically, a week in the United States with the release by John Wiley and Son, the world’s largest Business Book Publisher, of my 5th book, “Kick Ass Business and Marketing Secrets”.   This is me looking a little worse for travel wear at Barnes and Noble in […]

Social media is a powerful new communications medium that reaches over 350 million people a day.  So what is social marketing? It is a rethinking of marketing opportunities so that they are: Disseminated via social interaction Using highly accessible channels And published through scalable techniques. Social media marketing is pull, not push marketing. Traditional marketing […]

Business is certainly tougher now than it was this time last year. When things are good, it is easy to make money.  When there is a big shake up in the market such as the recession, the question is “What do we need to do to survive?” But it is important to realise that when […]

When the economy is good, companies focus on sales.  When it slows down, the focus shifts. Businesses behave in one of three ways. The Ostrich – Preserve status quo and hope for the best The Headless Chicken – Blindly slash costs across the board The Fox – Make business more effective so they can be in a […]