Blog Posts
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One of the most popular elements of my presentation at the India Retail Forum last week was my segment about using low-cost mediums such as Facebook, Twitter, Pinterest etc.to drive people to your store and then once in the store be able to direct them and upsell them at a cash register. I spoke about…
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I find in my travels that many agencies are simply out of touch with the huge changes that are taking place in the way we communicate the products we offer. So I did some research and everything I read confirms that email marketing when done well is extremely successful. I came across some research by…
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CEO’s who don’t believe in investing in either staff training, customer service or social media, should really think again. As I have been saying now for well over two years, the applications of new media are extraordinary and we are just now scratching the surface. With mobile usage at all-time high, mobile centric social networks,…
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I uncovered an interesting article from a guy who had a small business and he listed the top five things he would change if he could do it over. The first one is in sure that any staff has the skills, enthusiasm and motivation to help you succeed. He also would’ve planned ahead so he…
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There is no question that the Internet and social media is the greatest boon to communication in history. But before the Internet you built your business and personal reputation over years. Any issues were limited in scope and you could usually address them one-on-one. But now, any minor issue can be broadcast worldwide instantly. One…