CEO’s who don’t believe in investing in either staff training, customer service or social media, should really think again. As I have been saying now for well over two years, the applications of new media are extraordinary and we are just now scratching the surface.
With mobile usage at all-time high, mobile centric social networks, mobile video companies and location-based services are gaining enormous benefit from the massive shift in consumer media consumption and usage patterns. There has been a huge shift by tech companies, social networks and app developers to accommodate the growing mobile centric user basis. US consumers now dedicate over 20% of their media consumption time to mobile, an increase of 500% in just the last three years. In fact consumers are now spending as much time on mobile as they are on all activity on desktops and laptops.. This is also being fueled by the fact that tablet shipments have grown 83% while PC shipments have dropped 13%.
Consumers are not only watching more videos on mobile devices, they are also using their mobile devices for longer periods of time giving marketers more time and opportunity to place ads within streaming video content.
Mobile only uses now make up about 20% of Facebook’s total user base and Pinterest’s mobile user base grew around 30% reaching some 19 million people in June. Facebook’s mobile advertisements now represent 41% of its total and revenue while tablets and smartphones now account for a quarter of all local search traffic.
Marketers and advertisers now ignore mobile at their peril.