Listen now: http://www.voiceamerica.com/episode/84159/some-pending-scientific-advances-are-mind-blowing
SHOW TITLE: Some Pending Scientific Advances Are Mind Blowing
My friend Mark Goulston from the Goulston Group, helps companies and organizations to create a “gotta have it” response to their products and services. He does this by teaching Founders, CEO’s and innovators to think like Steve Jobs. When you create a “gotta have it!” attitude, that almost immediately crosses over to a “gonna buy it,” mindset. This means you never need to sell… you just take sales orders.
On a personal level, Mark has been a “people hacker” for more than thirty years, originally hacking into the psyche of suicidal patients to help them discover a reason and desire to live. Then he hacked into the psyche of hostage takers so that they turn themselves peacefully over to FBI and police.