Blog Posts
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from the “Bob Pritchard Radio Show” But, right now let’s talk about a couple of the mistakes that companies make that are simple but could also cost them their business. So many businesses focus on themselves, and not on the prospects and customer’s needs! That is who the ads are supposed to be appealing to.…
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The recent recession has been the worst since the great depression but there are strong signs that the economy is in the beginnings of a strong recovery. The largest US corporations are using the recession as an opportunity to restructure and become more efficient. In these times inefficient and uncompetitive businesses are eliminated, costs are…
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email answered on “The Bob Pritchard Radio Show” Our second email is from Alison Toomey who has a graphics studio near Chicago. Alison writes… Thanks for your show, it is a great help to small businesses like me who can’t afford to hire the expertise you provide. I also bought your book, and I’m loving…
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Email from “The Bob Pritchard Radio Show” My first email today is from Alan Johnson in Sydney, Australia. Alan, that is my home away from home. It is midday there on Wednesday so you are probably listening at work. Alan writes… Dear Bob, great show I have listened for the past few weeks and the…
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Last week, we discussed two dumb mistakes that companies frequently make and tonight we are going to discuss two more: It is extraordinary to me how many companies fail to Test, test, test before they take products to market, they don’t test the packaging and they don’t test their advertising messages. Add this to the…