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Branding to Create Profit Successful design must be built around a strong backbone of meaning. In today’s world we are flooded with images, messages, graphic design and advertising from every direction all day every day. There are so many logos and brands out there, but many lack meaning. What does your brand mean? What does…
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This Months Article- How to get Fantastic Results from Advertising I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email or other form of communication aimed at eliciting a sale. There are ten critical elements…
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This Month’s Article – Why Killer Service is a Bottom Line Changer. There is only one Boss- the Customer. And he can fire everyone else in the company, from the chairman down – simply by spending his money somewhere else. Remember – Your employer does not pay your wages…your customers do! And the customer doesn’t…
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Newsletter…TEAMWORK Research has shown that companies perform better when constructed of team units consisting of up to 10 people. Highly effective teams can achieve extraordinary results for reasons not unlike ‘Best Ball Golf’. While 4 scratch golfers may all consistently shoot 72-74, playing Best Ball they will score in the low 60’s consistently. Companies with…
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This Month’s Article- “Communicating is the Key to Wealth” Research has consistently shown that behavioural characteristics can be grouped together into four different styles. People with similar styles tend to exhibit specific types of behaviour common to that style. A person’s behaviour is a necessary and integral part of who they are, how they perform,…