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When the economy is good, companies focus on sales. When it slows down, the focus shifts. Businesses behave in one of three ways. The Ostrich – Preserve status quo and hope for the best The Headless Chicken – Blindly slash costs across the board The Fox – Make business more effective so they can be in a…
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There is a greater opportunity for DM now than at any other time Three reasons for this: Firstly, media proliferation, increased segmentation, media creep, increased content, time challenged public, consumer cynicism, increased access to information etc Secondly, and most importantly, the consumers “capacity enhancement’, eg Look at a Bloombergs screen or watch a 14 year…
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Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Build blogs and teach conversational marketing and business relationship building techniques. For every video project purchased, ensure there’s an embeddable web version for improved sharing. Learn how tagging and other metadata improve your ability to search and measure the…
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This Months Article- Let the ‘4% Factor’ Change Your Business Budgets continue to be slashed. Brands are disappearing. Media is getting more fragmented. The only thing getting bigger is our federal deficit. So as a marketer, how do you capitalize on a world that is getting smaller in so many respects? You could ignore it…
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I have outlined below the points that are important with respect to advertising and any form of communication. The following elements drive successful communication, be it advertising, a letter, email or other form of communication aimed at eliciting a sale. There are ten critical elements in the composition of the communication. Every communication should be…