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Customer service has always been critical to the success of business, irrespective of what industry you’re in. Research by a whole host of people, including PriceWaterhouseCoopers have clearly demonstrated that outstanding customer service was a greater contributor to company growth, return on investment and customer loyalty than either advertising and promotion or new products. However,…
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There is no question that one of the products that will have a dramatic effect on the future business and how we manufacture and distribute goods is the 3-D printer. Gartner has announced that it expects about 57,000 3-D printers at a cost of less than $10,000 to ship in 2013, a jump of about…
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Bobpritchard “the business leaders advisor” One of the World’s Busiest Business Consultants and Speakers. Welcome to the April Newsletter, read by over 15,000 business executives in 53 countries. This month we address two topics: How to market using mobile Results require persistence Before we get into those topics we remind you of the services Bob…
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If you take into account the diminishing numbers for cable and network television, the huge nightly Facebook usage, Netflix winning three Emmys, new studios set up by Apple, Google, Yahoo and Amazon, the huge numbers being generated by You Tube and Hulu then you have to reach the conclusion that traditional television as we know…
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When it comes to business, only three words really count. They are – Return on Investment. I have always been amazed that business executives in general and marketers in particular have managed to avoid measuring every marketing initiative. Sure, many companies measure the effectiveness of some below the line activities but in my view, marketing…