The Bob Pritchard Radio Show – 20th December 2016

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Listen now:  https://www.voiceamerica.com/episode/96446/why-do-you-waste-your-money-on-tv-ads

SHOW TITLE:   Why Do You Waste Your Money On TV Ads?

My guest, Sarah Elliston, never realized she was a pain in the arse “difficult” person. Then one day, her boss pointed out that she was disrupting the office camaraderie and production, as well as impeding her own professional advancement.  That was her wakeup call.  Now, I have always been a believer in the theory that the only way to change people is to change people.  I have always taken the view that difficult people are cancerous and the quicker you cut the out the better. 

However, Sarah has now become an expert in how to deal with difficult people, so it seems that we might be diametrically opposed.  Sarah may be able to teach us all valuable information.  Sarah has a new book, Lessons Learned from a Difficult Person: How to Deal with People Like Us.

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