Listen now: https://www.voiceamerica.com/episode/95945/the-bob-pritchard-radio-show
SHOW TITLE: Seeking Investors…The Do’s and Don’t’s
My guest Keith Chambers is founder and president of The Chambers Group and believes that “Free enterprise is basically war,” “If you don’t believe this, you are likely to become one of its casualties.” Keith’s innovative techniques and successes made him one of the nation’s leading marketing consultants for Fortune 100 brands. He has driven marketing campaigns for more than 160 major companies such as Arm & Hammer, Coppertone, Clorox®, General Mills®, Dole®, Frito Lay® and many more.
A turning point came in 1988 when Keith created the brand Sega Genesis and by its second year was exceeding $500 million in sales. Rather than develop a marketing concept, then measure the consumer response to it, he consults the consumer first, then defines their needs ensuring they are met in the new concept.