There are essentially two types of videos, one where you become the presenter and inject your personality and enthusiasm into the video, and the second one where you get an animated video and it becomes like a third person endorsement. Either one runs between $3000 and $3500. Of course, there is a lot of work before you begin to get the video produced in determining exactly what it is that you’re going to sell and how you’re going to do it. This message needs to be crafted extremely carefully. I am leaning towards the animated video as I think it is more entertaining and you are less likely to come across in a manner that some people don’t like.
I think the good thing about video promotion is that if it’s interesting, educational or unique, then you can put it on YouTube, and similar channels, use it on your website, embedded in your e-mail signature, you can even show it at presentations. So it is extremely versatile. The other good thing is that it runs probably 3 to 4 min in contrast to maybe 30 sec ads on the screen at the movies or on the radio and a once off printing in a newspaper. Even compared with flyers, by the time you take into account not only the printing but the delivery they are a far better investment. We also know that digital advertising and promotion is far more effective than traditional media and people can watch it, or open it at their own choosing. The results from mobile media are currently infinitely more successful, both in terms of impact and cost than any other media, so I would strongly recommend it.
I have two excellent contacts who produce these videos, not only for promotion but also for helping your crowd funding campaign, for example, on kickstarter. It is almost essential if you want to raise funds through crowd funding that you have a video. So if you’re looking for someone drop me an e-mail at Bob@BobPritchard.com and I will refer you to one of my friends who I guarantee will look after you.