SHOW TITLE: Big banks get into crypto.
My guest Philip Kotler is called the father of modern marketing. He is a marketing, writing, mathematics and economics specialist. Since 1988, over 30 years, he has been the International Marketing Chair at Northwestern University, one of the main Business study centers in the world.
He has written more than 70 marketing books. I have written 5 and they were hard work, 70 is an unbelievable effort. I am very privileged to have Philip join me on the program.