Listen Now: http://www.voiceamerica.com/episode/77873/online-reputation-management-absolutely-critical-to-everyone
SHOW TITLE: Online Reputation Management… Absolutely Critical To Everyone
My guest Martyn Etherington is Chief Marketing Officer and Chief of Staff of Mitel, responsible for all aspects of the company’s corporate marketing strategy, brand, and digital programs globally. Prior to joining Mitel, Martyn served for 11 years as Tektronix Vice President of Marketing. In addition, he had responsibility for business operations and general management of the Latin America region. In this role, he provided leadership for all Tektronix marketing and business operations worldwide and was responsible for the development and execution of the company’s go-to-market and marketing growth strategies.