Listen Now: http://www.voiceamerica.com/episode/79793/making-email-marketing-work-the-dos-and-the-donts
SHOW TITLE: Making Email Marketing Work, The Do’s and the Don’ts
My guest Jen Laska is the quintessential entrepreneur, she created a great new category product, bootstrapped it to the point where they have national distribution, forced a $76 billion global giant to complete, and she has done all this while being fully employed in a day job. She has grown Jen and Joes Cookie Dough from less than 200 stores to over 1500 stores in just 12 months. Go girl.