from “The Bob Pritchard Radio Show”
Another mistake businesses make is that they fail to determine specifically who their market is, where they are, and what their wants and needs are. Ninety percent of businesses never precisely determine who their market is, or what their geographic pockets are, or what the customer’s desires, needs, wants, and passions are. This is a grave mistake that will not only cost you money but will screw your business.
The successful marketer can tell you precisely who they are marketing to, where they are, the most effective way to reach them, and what they want in a product or service. They can tell you the age of their best prospect, who this person is, where this person is, educational and income levels and other critical information.
You must know who, they are then you can find out the why they will buy, and how to reach them. Why does your customer buy from you? What do your customers want or need most in the products or services you offer? Think about it…How can you expect to adequately fill someone’s needs if you never take the time to get involved and understand them? Yet few companies ever bother to seek to meet their customer’s needs. Companies that are a success with their marketing understand their customer’s needs and attempt to satisfy those needs better than the competition.
If you want to own your market, find out what your customers real wants are. Discover their desires. Search out their passions and needs. Once you have this information you will be armed to corner your market. If you don’t start buying the ‘work wanted’ ads, you will need them very soon.