email answered on “The Bob Pritchard Radio Show”
Our second email is from Margaret Hayes who has a hairdressing salon in Amherst, New York.
Margaret writes… great show Bob, very informative. I also bought your book, and for a small business it is really easy to follow. I am enjoying it.
You have a great chapter on ‘added value’, but I’m still not sure how to add value for clients that come to my salon. Can you give me a few pointers on what I can do? It would be great if we could have someone like you to come and do a workshop here. Do you do that? The experts don’t seem to come to smaller towns to do workshops and we need your sort of guidance so I’m sure you would get a huge turnout.
OK Margaret, let’s look at the added value issue first. There are really dozens of things you can do. You could get customers to call on approach to the salon and get a junior to park their car for them, or you could make appointments to go to their home or business if they are unable to get to the salon.
You need to make sure you have a database of all your clients with details of their birthdays and anniversaries so you can send them a special offer on their special day as an add on to what they normally have done, buy a coffee machine and give them a cappuccino or a latte when they sit down, or give them a couple of bonus movie tickets. You could also invite regular customers to come in on a specific day when they can get their normal appointment as well as having their nails done free as a bonus. You can get a nail person to come to the salon for a day at a pretty good rate. People love to feel they are special.
Margaret, they are just some of the things off the top of my head that you could do.