This article explains the power of 2.0 (two dot zero) ideals, why ‘Mobile Web 2.0′ centres on the unique value created by “mobile metadata” and why Eric Schmidt the CEO of Google believes that the ownership of mobile metadata will create more shareholder value than search! Every CxO seeking to deliver a convergent solution should […]

Why your Google campaign isn’t working.. and what to do about it ..! Mistake #1: Not Tracking Desired Action Mistake #2: Not Using Custom Microsites or Landing Pages Mistake #3: Poor Program Architecture Mistake #4: Over-Reliance on Google Broad Matching Mistake #5: Too Few Keywords Mistake #6: Thinking Like A Marketer & Not Like Your […]

Marketing Drives Business, Yet Marketers Are Only On 12% Of Company Boards. Why? Because They Don’t Deserve To Be! It is ridiculous that company boards are primarily run by financial people. In my view, this is one of the major reasons that, at nearly every conference I speak at, senior company management tell me that […]

Are you ready for a change? Are you tired of sacrificing your youth, your family and your whole life on the altar of the faceless, stomach grinding companies you work for? Companies that couldn’t care less about you or your family. And as soon as they can find some way to do the work for less money, […]

With 95% of advertising today failing to generate ROI because of vehicle proliferation, cynical time-starved consumers and escalating costs, by embracing word of mouth (WOM), marketers can motivate consumer communication, discussion about their brand, build brand equity and generate buzz. Planning a WOM campaign comes down to: the audience the message the vehicle the metrics […]