Business is certainly tougher now than it was this time last year. When things are good, it is easy to make money. When there is a big shake up in the market such as the recession, the question is “What do we need to do to survive?” But it is important to realise that when […]

A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East Coast counterpart because Google ads go dark after 4:00 PM PDT. Sound familiar? Both are […]

Gabriel Heatter Longevity is a good thing for those who watch life from the sidelines. For those who play the game an hour may be a year, a single days work an achievement for eternity. Maureen Dowd The minute you settle for less than you deserve, you get even less than you settled for. Ray […]

The most critical elements of any business are the business model, the marketing strategy and the resultant marketing plan that is developed to achieve established goals. A business can have great products or services but unless it can precisely identify its potential clients, differentiate itself from its competitors, clearly target the correct message to them […]

In the past 55 years, traditional media has been concentrated, focused and predictable. In the 10 years of “new” media we have been trying to find our feet, but new media has also changed consumers’ behavior. The combination of these changes make communication internally, with strategic partners, customers and potential customers, more important. There are […]