Listen now: http://www.voiceamerica.com/Channel/247/voiceamerica-business
SHOW TITLE: Adidas Incredible World Cup Social Media Success… 18 Months In The Making
My guest today is Mike Southon a serially successful entrepreneur, mentor, best-selling business author and a Financial Mail columnist in the Mail on Sunday. Mike built and sold his own company in the 80s and worked with seventeen different start-ups in the 90s. Two of these companies later went public, while three went broke! He is co-author of several best-selling business books, including The Beermat Entrepreneur and Sales on a Beermat. Mike is also a very experienced entrepreneur mentor, having provided face-to-face mentoring for over 1,000 people in the last 10 years.