SHOW TITLE: Teaching Kids To Be Entrepreneurs
My guest today is Per Sjofors who describes himself as a rainmaker. He make things happen and he never gives up. He also tells it exactly the way it is. Per has built many successful, and very profitable, sales and marketing companies in Europe and the US. Per conceptualized and developed the pricing research service and the process of his business Atenga. The core of this pricing research is to measure willingness to pay and correlate that with decision and value drivers. Companies using Atenga’s services often enjoy twice the growth rate while substantial increasing profits.
What I am most interested in, is Pers processes with regard to establishing price. Too many entrepreneurs, and business people in general, misprice their products and leave a lot of money on the table which contributes to their demise.